“A jewel is perpetually” was the trademark that made precious stones the most looked for after article in North America in the late 1920s, around when it was entering a downturn and jewel costs were falling.
Publicizing made the precious stone exchange take off by doing one thing basically: recommending to youthful American men that on the off chance that it was truly love they were after, at that point one month’s compensation spent on a jewel was the most ideal approach to demonstrate it. It worked.
The developing jewel domain abruptly blasted. The genuine skill of publicizing laid in the way that something with actually no enduring worth – a jewel – was out of nowhere being likened to something significant – sentimental love.
The “a jewel is perpetually” motto joined with forceful promoting before long had 80% of American commitment being purified by precious stone rings. Precious stone companies utilized movies as another station for adjusting the American customer’s mind. They got film chiefs to join scenes that romanticized precious stones. What’s more, gem dealers were welcome to flexibly precious stones to prominent Hollywood stars for open appearances.
The films as far as anyone knows made a similitude out of precious stone rings, or for sure jewels when all is said in done, for female sexuality and force. Precious stones turned out to be glamorized 1卡鑽石 to such an extent that everyone needed them. It was more available to the normal man than, state, a Bentley or a Rolls Royce but, it was something breathtaking however by and by acquirable.
Publicizing was likewise liable for making certain fantasies about precious stone rings just so the interest for them would increment. “In the event that it’s under a carat, don’t claim it” was one. “Just a precious stone will do” was another. “On the off chance that it is anything but a major precious stone, at that point don’t wed him”; “When you propose, just a jewel ring will do”; and “A jewel ring is the best astonishment for her” were yet others.
A few societies have legends encompassing precious stone rings. Promoting fantasies, in any case, are made just so the jewel business can be propped up. Heartless promoting and advertising of precious stone rings wind up making a fake requirement for an article of such little incentive as a jewel ring, at last.